The Social Media Channel as a Brand's Digital Compass

Time and time, the use of social media to promote your brand and content has been proven effective in boosting sales and leads for your business. It’s a cost-effective, and fun way to make your company present in the vertical market. Several strategies have been great at making the use of social media as a trend-mapper and a compass of business ventures.

But while it is a powerful tool for businesses of any kind, what things do you have to watch out for when you’re considering it for your business?

1. Transparency

While social media seems like a pretty easy thing to manipulate, there are lots of hurdles you have to navigate through in order to avoid making a bad reputation for your business (or even a possible lawsuit). Being transparent with your business processes, your brand’s identity, and being accountable with what you say online are some but a few things that consumers are very sensitive to when it comes to social media. Make sure not to falsify a claim or make derogatory comments about groups or individuals, or else, you’ll face legal charges for defamation, the promulgation of fake news, and the likes.

Even if you don’t mean any ill-will to anyone, someone will always feel offended or affected by what you post. So if ever you do offend anyone, or made a mistake, own it. Be accountable. Fixing the mistake starts with owning up to it. Chances are, the person you have offended will acknowledge your apology and will consider your reason.

2. 360° Degree Listening

If you’re using more than just one platform on social media, it’s easier to listen to your consumers’ feedback. But using more than one channel to listen to your demographics is proven to be more effective since not all of your consumers are on that single platform. It might be confusing and hard to maintain in the long run, but there are tools that you can use to manage your social media in one dashboard.

We’ve been using Hootsuite for quite some time now. Although they keep experimenting on the beta version, it’s still one of the best options to consider when you’re scouting for social media management tools. You can check out similar ones like AgoraPulse and which are ranked high too in terms of ease of use and functionality. The dashboard shows you the feed, interactions, messages, pages related to, or even hashtags that you can customize according to your content. You can even schedule the posts individually or in bulk so that it can automatically be posted according to a user-defined time and date.

3. Learn the art of engaging with your audience

Different platforms require different tones when you interact with your consumers. Facebook is a lot different than Instagram, LinkedIn, Twitter, and other social media platforms. LinkedIn leans toward a more business professional tone as your connections are made up of a network of business professionals and employers discussing, of course, about business stuff whereas Facebook tends to be on the casual side. So, it’s important that you tailor one common content according to the social media channel you are using to make sure that you are sending the right tone and message.

Knowing how to approach these different kinds of people will be your key on how to compose and create your content. Find the right spot when communicating a message to your audience. It’s important to answer queries, thank some commenters for their feedback, and listen to even the smallest suggestions. These people are your market, and like it or not, they have a huge bearing on your business growth. It might take a while, but learning how to navigate through the different personalities and characteristics of your audience will help boost your business leads and consumer reach by a lot. There’s also nothing more frustrating that a Facebook page that’s not responding. Allot a certain day and time of the week where you just take time to answer and respond to these messages. This way, people will know that you’re taking social media seriously.

4. Know when to ride the wave

Most businesses are used to adapting to what’s trending on social media. It’s not bad to go along with what other people are talking about – but that shouldn’t be the case all of the time. You have to know when you should join the wave of the trend. More often than not, brands who join the trends tend to fit in so well and look similar to other brands.

If you’re a big business who already made a name in the industry, it’s not too bad for you because no matter what, consumers know you. But if you’re not, chances are you’ll seem to disappear because nothing makes you too different from other brands who are joining the bandwagon. So choose a topic that’s relevant for your brand, and mix it up with your core identity to avoid fitting in so much. You have to spare a bit of identity for yourself too!

5. Don’t be afraid to experiment

Most businesses are afraid to play around with their social media channels because of, honestly a few points mentioned above. But don’t hesitate to try around stuff you can do online. Most brands also tried different methods before they found the right amount of social media noise for them. Just be mindful that whatever you post online can be taken against you, and it will stay there for a while. Think of only the basic things when you post online; Will this offend anyone? Does it get in the way of respecting other people, groups of people, or other businesses? Is it necessary to say this?

While promoting your brand through social media is a cool and fun way to boost your leads, it’s important that you build your core first so you know exactly how you can present yourself to the digital world. To find out about modern branding, click here:

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