Marketing in the Midst of a Pandemic
As an essential part of any company, marketing keeps the business going. However, because of the most recent pandemic outbreak, all non-essential establishments or businesses are forced to close or work from home. Thus, we need to be sensitive and adjust our marketing efforts accordingly. Maintain, and even grow your business during the pandemic by keeping the following points in mind.
It is important that your clients know that you are still operating, and how you are handling the current situation. It is the perfect time to increase your online presence since most of your target audience are at home and probably busy scrolling on their phones. Keep your social media accounts active. But be responsible, careful, and sensitive as when posting your content online. Only post relevant and timely contents that will give important and helpful information to your followers. Take this time to gain new followers and build relationships with them.
Propose Feasible Ideas
Adapt the current situation and reinvent your products or services. Changes and limitations are the things that make us creative. We should accept the box that we are in and make something out of it. Gather your team and brainstorm on a new business approach and solution. Present ideas to your clients that can be done during the quarantine. And how it can help their business flourish.
Do Not Stop Creating
As the saying goes, you reap what you sow. One key to marketing is being consistent. Keep creating content and keep finding opportunities for collaboration even if you are not being paid at the moment because someday someone will notice your output. There is nothing better than word-of-mouth, or being recommended. It gives you a higher chance for greater opportunities and your clients will come to you and not the other way around because they trust your brand. Plus, you will be able to establish your relationship, build your portfolio, and gain new leads.
Business should never stop just because of the pandemic, as well as your marketing efforts. Instead, see this as an opportunity to give it a push and be more creative.