From the Director's POV: A Manual on Writing A Directors Interpretation

Whoever is willing to work in the professional field as a producer and director, won't be able to avoid writing a Director's Interpretation. So, for all those who are not familiar with how this works and what you have to do, I'm going to share the basic information you will need.

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Your DI will basically be divided into different main-points you need to work off.

• Intro

• Intention

• Action

• Style

• Look&Feel

• Casting

• Location

• Sound Design

• Conclusion

I'm going to explain every point shortly for you to get the purpose of them and be able to write a DI on your own. It is very easy and no one of you will face problems on your way to a successful Director's Interpretation.

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It might not look or sound very important, but an introduction in which you show your gratitude towards the brand and the higher-ups who made this project happen is an essential part of the DI.

You need to thank those who are going to see the DI for the chance they give you with this project and for the hard work they put into this. This not only gives a nice impression of you but also makes the people reading it feel better since they will think: "Wow, there is actually someone who appreciates the work I put into this". It's an easy way to gain a positive response, so go for it!

-Optional: You can add a slide with information about yourself. Make yourself known, advertise your older stuff, so that those reacting to your DI will have other material to compare with.


With this part, you will go for the reasons you should get the job. You will start to explain what your movie will be about in a short and general speaking way, why you should end up being the chosen one, why your idea and thoughts are the best, and what makes your movie/idea special compared to the other participants. It doesn't need to be long or too detailed since this part is also just a way to advertise yourself.


The real "interpretation"-part actually starts from here. The idea you tried to shortly explain in your intentions will now develop into a detailed and structured plan. You will give information about the storyline. For an e.g. commercial you should include the connection of the storyline to the packshot, what it shall look like and what your twist is.


When it comes to this section, you should give a statement about how you want to present the product or your idea, in which style you want to advertise the product or in which direction the video should go.

Look & Feel

In this part, you make clear what the whole feel and look of the finished commercial/video will be like. What will the viewer feel watching this movie? What kind of emotional message will be a key part of the video?


Who or what do you need to cast? How shall the cast look like? What do you want the cast to be able to do? Do you have anyone specific in mind? Any ideas who could make your video look the best? This part of the DI is for you to state your thoughts on the cast.


Similar to the casting, this section is specifically about the locations you will need for your movie. Shall the commercial take place in the jungle? Do you want to film a music video in a helicopter? Point out the locations you want to use and need.

Sound Design

Do you need any sounds or sound effects in your video? What kind of sound-style are you going to use to maintain the feel of the movie? How are you going to use sound to make your movie look even greater? You should give feedback on what kind of overall sound you want.


You've reached the end of your DI, but it is almost like the intro, as you will thank the readers for their attention and the fact, that they even gave you a chance to present your idea. You will show appreciation to the time they took out of their busy schedule just to be able to read your idea. You will tell them how much you want to realize this project and that you will be honored if you will be chosen. It is all about nice words, so put a good amount of honey into them!

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You should always add pictures that will underline your words. These pictures should for example explain the situation, the feel, or the looks you want to achieve in your video. Make your presentation nice to look at!

Not only your words and ideas are important, but the way you present them to the eyes is also an indispensable part of the selection.

That's basically it. It's nothing too hard to do, nor do you need to be a master in this field to create a good DI and get a nice job! I hope this blog was helpful for you guys and you know a bit more about the secrets behind a good DI.

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