Updated: Jul 17
Are you aware of where your current website traffic is coming from? Have you ever been interested in being on the top of the Google search engine? It may seem intimidating at first, but Search Engine Optimization has been around for quite some time.
Rankings in search engines are basically the position of your content when people search for a specific term or topic. There’s a lot of work to be done in terms of SEO, but here are a few things you need to consider to increase your network traffic.
· Get Familiar with SEO tools.
There are smart tools and applications that you can use to improve SEO. If you are using WIX for website development, you are already in luck. WIX has a tool called SEO Wiz which is like a smart step-by-step guide that you need to follow. The good thing is, it sets up an SEO plan for you based on the top three descriptions of your content too. So it also suggests keywords and phrases that you can use for better SEO texts.
Some SEO tools are not for free, but if you’re willing to shed a few dollars off, it might actually benefit your business more and you’ll probably think of it as an investment.
· Include Relevant Keywords and Phrases
Catchy phrases and taglines are important, but they do not necessarily translate to increased organic searches for your content. Search engines crawl through your content and filter the keywords and phrases that are actually relevant to the topic.
You can’t try too hard though. Coming up with relevant keywords and phrases may be difficult, so keep in mind that you need to stick with a combination of keywords that w
ill actually bring consumers toward your website. Tailoring your website pages’ meta-descriptions using these relevant keywords increases the possibility of the search engines ranking you higher.
If you’re in the film production industry, and you’re hoping to get organic traffic from consumer searches, make sure to include significant words like film + production + shoot, and more. This increases the chance of your site getting more organic foot traffic without shedding the extra dollars.
· Take Advantage of Using Alt Text
Alt-text is the written description of the images you include in your website. Since the search engines are unable to “read” photos and videos, providing a written description of what is in the photo or what is happening in the video will increase the likelihood of the search engine bringing consumer searches directly to your content and website.
· Produce Original Content
Chances are, someone somewhere thought about the same idea you came up with. Riding the wave of the trending topics is not a very bad idea, but coming up with your unique content will put you higher up the SEO ladder.
Remember that most SEO rankings place emphasis on the top three results when consumers search a certain topic. So make sure that yours is unique or contains fresh content.
Release and publish new blogs and content regularly. Updated pages get a higher ranking on search engines. There’s a little bit of research work here and there, but it will all pay off in the end.
· Tailor Your Content for Mobile-Devices
Right now, more and more consumers access content through the digital network. Most searches are done through consumers’ mobile phones and tablets. So make sure that your website and content is mobile-friendly. They are more likely to re-visit your site as well if you happen to leave a good impression through your digital content.
Form a Sitemap
Linking your assets to your website boosts SEO by a significant percentage. If you have a business with a physical location, it’s best to have a Google Business listing that you could link to your website. This not only increases your chances of being located online, but you’d also seem credible and verified as well.
It’s also important to indicate your social media accounts’ link so that consumers know that you can be contacted through different channels and platforms.
It’s not always as smooth as it sounds when you try it the first time. Consider your content and website as a work-in-progress where you get to change and develop certain elements in sort of a trial-and-error fashion. Once you get the hang of it, you’ll see how much SEO plays a role in improving your business through digital media. Paying attention to minor details yields greater benefits for your content.